CADBURY Mini Eggs fans are shocked after the cost of a small bag rose by over a third – with packs now costing almost £2 in many shops.
The tasty treat has reappeared in stores in the build-up to Easter in April, but shoppers can’t believe the £1.85 price tag.
In March last year, the 80g bags were £1.20 in Tesco, if you had a Clubcard, but now the same weight costs £1.65 on a Clubcard deal – a whopping 37.5 per cent hike.
Its regular Tesco price is £1.85, the same as in Poundland and Morrisons, and in Waitrose, it’s £2.20.
The 270g family-size Mini Eggs bags are now £4.85 in Tesco, whereas last year they were £3.75, an increase of 29 per cent.
Shoppers have blasted the price hikes, with some refusing to buy them.
On X, one said: “Mini Eggs are the best but these days £1.85 is expensive for a little bag of Chocolate. With me, I inhale them!”
Another added: “Why are Mini eggs now priced at £1.85 for 80g? This can’t be linked to inflation.”
A third said: “Are you having an absolute laugh!!!! £1.85 for a bag of Mini Eggs. £1.25 up from £1 was bad enough but at almost double the price I refuse to buy these which is unfortunate as they’re my absolute favourite. Sad times ”
A fourth moaned the cost was a disgrace, and a fifth fumed: “As if life in the UK wasn’t bad enough, this year its £1.85 for a small 80g bag of Mini Eggs.”
For those looking for a cheaper fix, there are alternative options like Aldi’s Dairyfine Mini Chocolate Eggs 80g, or Smarties Mini Eggs, also 80g, which are £1 in Poundland.
The price hikes come amid soaring cocoa prices caused by poor climate and bean disease in West Africa – which is home to 70 per cent of global cocoa production.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”‘Finally’ cry choc fans as Cadbury brings back iconic sweets for Christmas – and they taste just like Mini Eggs” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6363395679112″ video_ids=”” width=”640px”]The wholesale price of cocoa has seen a four-fold increase in the last 12 months.
A spokesperson for Cadbury owner Mondelez said: “We understand the economic pressures that consumers continue to face and raising prices is a last resort for our business.
“However, as a food producer, we are continuing to experience significantly higher input costs across our supply chain, with ingredients such as cocoa and sugar, which are widely used in our products, costing far more than they have done previously.
[authenticated-scripts src=”%3Cscript%20class%3D%22palin-poll%22%20src%3D%22https%3A%2F%2Fwww.thesun.co.uk%2Fpollingwidgets%2Fv3%2Fwidget.js%3Fquestion_id%3D102221%26game%3Dpolling%22%3E%3C%2Fscript%3E” type=”embedded” width=”100″ /]“Meanwhile, other costs like energy, packaging, and transport also remain high.
“This means that our products continue to be much more expensive to make and while we have absorbed these costs where possible, we still face considerable challenges.
“As a result, we have had to make the decision to increase the price of our 80g and 270g Cadbury Mini Eggs bags so that we can continue to provide consumers with the brands they love, without compromising on the great taste and quality they expect.”
The increasing prices aren’t the only issue Cadbury has landed itself in.
Recently, Cadbury was forced to pull its hot chocolate from the shelves.
Shoppers were hit with shortages of the drinking chocolate at the end of last year after it was withdrawn from sale over quality concerns.
The concerning reason was revealed earlier this week.
Meanwhile, the Cadbury price hike controversy comes as the chocolate company revealed its 2025 Easter chocolate range.
The confectionery giant has rolled out a new selection box packed with classic goodies and the return of the iconic egg.