BEAUTY fans have been left beaming after two new make-up brands have landed in Primark stores.
So if you’re looking to get your hands on bargain buys to add to your cosmetics bag, then you’ve come to the right place.
And particularly if you’re missing the beauty buys found in Wilko, prepare to ooze excitement.
Sophian, a fashion and beauty fan from London was left open-mouthed when recently browsing his local Primark store in Charlton.
Amongst the chain’s much-loved beauty section, the content creator spotted the emergence of two iconic make-up brands – Essence and Catrice – both known for their purse-friendly products.
The affordable brands are perfect for all things from lip gloss and mascara, to powder and foundation – and are great for those wanting to look gorgeous whilst on a budget.
Stunned to see the two viral beauty brands, Sophian took to social media to alert others, leaving hundreds of people beaming.
Alongside his short nine-second clip, the influencer shared love heart eye emojis and captioned his post ‘Catrice and Essence arriving at Primark. Wow.’
He then wrote: “Primark! Excuse me!?”
The beauty enthusiast urged shoppers to “run” to stores fast to check out the new arrivals, particularly the Essence brand, which he described as ‘underrated’.
Not only this, but he claimed that as a result of the new finds, “Primark stepped up the game.”
Clearly overjoyed, he continued: “I am so happy. It made my day.”
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Primark adds TWO new scents to its range of cult body mist dupes to kick off 2025 – and shoppers have already decided their favourite one” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6366678503112″ video_ids=”” width=”640px”]The TikTok clip, which was posted under the username @iamsophian just five days ago, has clearly impressed many, as it has quickly amassed 2802,00 views.
Not only this, but it has also racked up 27,200 likes, 377 comments and over 4,700 shares.
Whilst numerous social media users claimed that Irish stores have stocked these beauty brands “for years”, others were gobsmacked by the fabulous news.
[quote credit=”TikTok user “]TAKE MY MONEY!!![/quote]One person said: “Brb checking my local Primark, you better have not gotten my hopes up for nothing.”
Another added: “I saw this and I SCREAMED IN STORE yesterday.”
A third commented: “A dream come true.”
Whilst a fourth beamed: “Ummm sorry WHAT!! TAKE MY MONEY!!!”
At the same time, many Wilko fans were particularly overjoyed to see popular brand Essence in Primark.
One bargain hunter wrote: “This is why I miss Wilko.”
[quote credit=”TikTok user “]Essence mascara is awesome. I got lost without it when Wilko went[/quote]A second chimed in: “I’m actually happy because the only way you could get Essence was in a Wilko but they closed.”
Meanwhile, someone else penned: “Essence mascara is awesome. I got lost without it when Wilko went.”
In response, Sophian agreed: “I had [the] same feeling.”
Additionally, someone else asked: “Is this in every Primark store?”
To this, Sophian replied and confirmed: “I think soon it will be yes.”
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