PRIMARK shoppers’ “dreams have come true” as the retailer prepares to open a brand new type of store that will be the first of its kind.
The new store will open in Belfast city centre next month, giving the city two Primark stores.
But this one will be different as it will only sell home decor.
The retailer announced that its “first ever” standalone Primark Home store will open on March 6 at 10am in what it says is a “big moment” for the company.
Fintan Costello, head of Primark Ireland and Northern Ireland, said: “This is a big moment for the Primark brand and a big moment for Belfast too as we finally announce the opening date of our first-ever standalone Primark Home store.
“Primark and Belfast have a storied history and we’re incredibly proud the city will be the first in the world to experience this exciting new retail concept.
“We can’t wait to welcome customers through our doors on 6th March.”
It will be located at Fountain House, just over 100 yards away from the Bank Buildings store but without the same clothes and accessories.
A spokesperson said: “Keeping up with the latest homeware trends and must-have interiors, Primark Home combines style, comfort and value to help shoppers make a house a home, from high-quality essentials like cotton bedding and towels to on-trend soft furnishings, decorative pieces, small furniture and unique, quirky kitchen ceramics that will elevate any space.
“While Primark Home Donegall Place will bring a brand-new shopping experience to the city, the much-loved Bank Buildings store remains a key destination for Primark fans in Belfast.”
As excited shoppers flock to the Home store, changes will also be made to the flagship location to make sure people continue to visit.
These changes include the children’s section doubling in size and an expanded menswear department with its own area on the top floor.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”In love’ fashion fans scream as Primark drops new £4.50 tops – they’re a ‘wardrobe essential’ and perfect for summer” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6369045640112″ video_ids=”” width=”640px”]“These updates reflect Primark’s continued commitment to delivering the very best shopping experience across both Belfast locations,” the spokesperson added.
After hearing the news, overjoyed shoppers took to Facebook to share their thoughts.
One tagged her friend and said: “Our dreams come true.”
“Definitely need a trip,” another told her friend in the comments.
“You’ll never have money again,” a third wrote.
Others called it “dangerous” saying they “like the sound of it.”
But, some have pointed out a logistical issue with the new store for shoppers who have indulged in the offerings from Primark Home.
“Car parking is so expensive in the centre and this area is not easily accessible,” one said.
“People will have to restrict their purchases to what they can carry on public Transport.”
Another said: “Quick question, how are we expected to carry the Primark Home stuff out?
“Are we expected to carry them? Do they help? Do they allow you to bring your car around?”
No comments have been made by the company regarding this issue.