Shoppers rush to Morrisons’ middle aisle with Ugg slipper dupes £90 cheaper than the real deal & ‘supersave’ cabin cases

SHOPPERS are rushing to get to their nearest Morrisons store, eager to check out their impressive middle aisle.

So if you can’t get enough of Aldi’s Specialbuys and are eager to grab yourself a bargain (or two), then you’ll need to check this out.

Thanks to this new ‘middle aisle’, you’ll find all things from affordable kitchen items and posh hair tools, to ‘supersave’ cabin cases and Ugg slipper dupes.

And don’t worry, you won’t need to break the bank, as with these cheap products, which you’ll find in many Morrisons stores around the country, prices start from just £1 – yes, you heard that correctly. 

One savvy shopper was left overjoyed to spot the huge selection of new affordable finds, known as “when it’s gone it’s gone” (WIGIG) products, and took to social media to alert others.

Posting on Facebook, on a public group named Money Saving Mama UK, one Morrisons shopper shared snaps of the latest purse-friendly products, leaving many open-mouthed. 

Not only will you find a round black mirror for just £5, but there’s even cordless straighteners for only £20 too.

As well as this, fashion fans will be pleased to spot platform embroidery fleece lined shoes, which look strikingly similar to those from much-loved brand Ugg.

At just £20 a pair, they’re much more affordable than the strikingly similar and viral Ugg Tasman pair, which will set shoppers back a spine-tingling £110.

So if you fancy saving yourself an impressive £90, you’ll need to get down to your nearest Morrisons, and fast. 

As well as this, shoppers will also find medium pink hard suitcases, which are just £25.

Described as a ‘supersave’, these cases are perfect for those looking to travel in style, without breaking the bank. 

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Bargain hunters will also be thrilled to spot a cordless LED boombox for just £15, as well as cheap kids’ toys.

There’s an Ollie & Grace pull along frog for £5, and even an Ollie & Grace activity board for just £7.

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Alongside her Facebook post, the bargain hunter later clarified: “After the last time I posted this section of Morrisons, I feel I should now mention that these items will not necessarily be in your local Morrisons.  

“It’s all store and stock dependent.”

Not only this, but the bargain hunter also confirmed: “And the ‘middle aisle’ is not necessarily in the middle.”

The WIGIG range

The bargain finds come just a few months after the major supermarket rolled out its own ‘middle aisle’ offers to rival Aldi and Lidl.

Morrisons said its “when it’s gone it’s gone” (WIGIG) range is available in nearly all its supermarkets.

A spokesperson for the company told The Sun that the number of WIGIG products each store sells depends on their size and space for merchandising them.

Overall, Morrisons has 497 supermarkets around the country and the range has now reached store 459.

Items in the range are displayed on wooden crates covered with ‘When it’s gone it’s gone’ signage. 

The offers are put out on three-week rotations with new products constantly added.

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According to The Grocer, Morrisons chief executive Rami Baitieh said WIGIG range had the support of the entire company.

She said: “For us, WIGIG is not a gimmick. It’s a strategic lever for sales growth and customer delight.

“The offers have to be great quality… but at genuinely outstanding prices.

“We are still at the start of our WIGIG journey, but the best traders in Morrisons now see the potential, have got behind it and we are improving every day.”

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