THE myth that men are obsessed with boobs only because they are usually covered up has been busted.
Blokes never get bored of them even if they see them all the time, researchers showed.
Their study aimed to discover if Western male attitudes to breasts — illustrated by the 1990s Wonderbra advert — was merely cultural.
A research team flew to talk to a remote Indonesian tribe in Western New Guinea.
The Dani women always went topless, until Western influence led to them covering up about 20 years ago.
The team asked 40 older men about their attitudes to breasts when younger, and 40 males who grew up in a society where women kept them covered.
They were asked how often they touched their partners’ boobs and how turned on they got when they saw naked breasts — and there was no difference in the age groups, the study by the University of Wroclaw in Poland found.
Spokesman Michal Stefanczyk said: “What we can say is breasts are sexy — naturally so. Men like breasts.”
Psychology professor Steve Stewart-Williams said: “People argue men’s love of breasts is an invention of Western culture.
“It’s always struck me as implausible — could it have randomly created a male obsession with women’s elbows or nostrils?”
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