SHOPPERS have been wowed after spotting McCain’s latest teatime potato dish.
The maker of everything from frozen chips to hashbrowns and potato smiles has now created a hybrid of crisps and chips.
McCain’s latest concoction claims to be ‘crispy like a crisp’ but ‘fluffy like a fry’.
The product is also flavoured with typical seasonings you would get in crips such as Salt & Vinegar and Firecracker Chilli.
Shoppers were quick to take to social media after spotting its latest take on the potato in Iceland.
Some were excited, commenting that they had tried the product, and it tasted “good” but others were not so impressed.
“These are made to share…made for me more like,” joked another,
While a third said:” I wish I had seen these today when shopping.”
“So it’s chips..,” said another sceptical customer.
Mark Hodge, head of marketing for McCain’s, said the product was “truly innovative,” with the company also describing the launch as “game-changing,” according to reports in The Grocer.
The product is on sale for £1.75 in Iceland and can be bought either online or in-store.
It was also said the product will launch in Tesco, Morrisons, and Sainsbury’s in March.
[authenticated-scripts src=”%3Cscript%20class%3D%22palin-poll%22%20src%3D%22https%3A%2F%2Fwww.thesun.co.uk%2Fpollingwidgets%2Fv3%2Fwidget.js%3Fquestion_id%3D101727%26game%3Dpolling%22%3E%3C%2Fscript%3E” type=”embedded” width=”100″ /]The Sun has contacted McCain for comment.
It’s not the first time shoppers have been able to buy frozen crisps.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Four ways to save money on your weekly shop in Iceland” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6353718908112″ video_ids=”” width=”640px”]Iceland also stocks a frozen version of Hula Hoops crisps, which customers can cook themselves at home.
The product has received glowing reviews, with one shopper describing them as “really tasty”.
Another shopper said they tasted better than traditional frozen chips.
They explained: “I much prefer these over the regular chips, great for either lunch or dinner and done in 15 mins.”
While a third happy shopper said: “Bought these without realising they were a frozen product, best mistake I made,
“They are delicious and really do taste like the snack packets of hula hoops!.”
The grocer also previously sold Space Raider-flavoured onion rings and chicken strips that were coated in Nik Nak seasoning, however these appear to be no longer in stock.
And it’s not just Iceland which is selling unusual starchy snacks.
Aldi also excited shoppers after they spotted Hash Brown fires.
The fries are made with shredded potato and stocked in Aldi supermarkets.