Lidl is selling a dupe of The White Company’s classic pyjamas for £66 less

Lidl store in London.

EAGLE-EYED bargain hunters who love bagging luxury for less have spotted Lidl’s latest designer dupe.

The German retailer is well known for it’s pocket-friendly alternatives for big brands, this time offering a stunning set of pyjamas that look to be very inspired by The White Company.

Woman in gray pajamas.
Lidl’s classy Esmara pyjama set offers the luxury look for less.
Grey pajama top with white piping.
The long-sleeve top features a lapel collar and piped-edge design.
Grey pajama pants with white piping.
The matching trousers have a comfortable drawstring.

And it’s not the first time Lidl have offered a White Company dupe.

Lidl’s Esmara Ladies’ Pyjamas are hitting stores on Thursday 16th January and shoppers have noticed their similarity to The White Company’s sold out Jersey Classic Piped Pyjama Set.

Amazingly, Lidl’s pair of pj’s cost just £8.99 – a real steal.

Not only are the sold-out White Company pyjamas now really hard to come by but they’re a whopping £66 more than Lidl’s version.

And the Lidl pyjamas are also a win for the planet.

They’re made from cotton for a luxurious and soft touch – but more specifically, 60% cotton and 40% recycled polyester.

Lidl says: “By buying this product, you are supporting the cotton made in Africa initiative which helps African farmers grow cotton more sustainably and improve their working conditions.”

The grey set features a sophisticated lapel collar and button-down long sleeve top, complete with white piping around the edges.

The bottoms include a “comfortable” elasticated waistband, with drawstring to adjust to your preferred fit.

They also come with pockets, handy for keeping all your bedtime essentials in.

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The pyjamas come in sizes small to large.

They’re strikingly similar to The White Company’s set – which is black rather than grey, but also features white piping around the edges.

Woman wearing black pajamas.
The White Company’s classic pyjamas are sold out online.
Woman in black pajama set.
They also feature a button-down top with piping detail.

Reviewers have praised the “elegant” and “chic” design, which is now available for less from Lidl.

The Lidl dupes will be arriving in the famous Middle Aisle of the store, which contains new offers each week.

But like all Lidl Middle Aisle deals, they’re only available to buy in-store.

And keen shoppers will have to be quick, as once they’re gone, they’re gone.

Find your closest Lidl store, here.

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