LIDL is “spreading a little kindness” to half a million customers by offering free treats and discounted shops but the offer ends soon.
Only available for one day, loyal shoppers could be in with a chance to get their hands on a free baked good or coupon.
Shoppers will need to act fast as the random act of kindness is only available tomorrow.
Customers will be randomly selected meaning even those who do not know about the prizes up for grabs could still nab a delight.
Lidl has revealed that only its Plus members will be able to see what awaits them at the tills.
While some may be offered £5 off their next shop, others might receive an iconic pastry.
From croissants to cheese twists, those with a preference for savoury or sweet treats might find they get to enjoy a little surprise with their regular groceries.
Those wondering how to take part should not stress as shoppers can simply check the Lidl Plus app on February 17.
They will then have 11 days to claim the offer.
Lidl has made the gesture in regards to Random Acts of Kindness Day which falls tomorrow.
It follows the supermarket giant offering £10 vouchers for Valentine’s Day.
The discount brand allowed its members to access an exciting deal with some claiming to have received £10 off a £10 shop.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”40 Day Health Challenger shares healthy weekly Lidl shop ” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6368599650112″ video_ids=”” width=”640px”]The loyalty scheme has been a hit with Lidl shoppers since its UK launch in 2020, with nearly 38 per cent of customers actively using it by last year, according to NIQ data from May 2024.
Lidl Plus members enjoy regular discounts, personalised rewards, and free products, along with weekly rotating offers for all users.
The app has played a key role in helping Lidl maintain its position as the UK’s fastest-growing brick-and-mortar supermarket for 17 consecutive months, with sales up 7.4 per cent year-on-year in the 12 weeks to January 26.
Lidl has also been keeping customers engaged with fun promotions.
In January, the Lidl Plus app gave users the chance to win a £10 voucher through its “spin the wheel” game, which made a return for the second year running.
Lidl’s latest Valentine’s deal is yet another way it’s rewarding customers while maintaining its competitive edge against rival discount retailers.
