LIDL shoppers may have noticed a change to the discount supermarket’s loyalty scheme that can help them save cash.
If you use Lidl‘s loyalty app, you now have a better chance of finding deals personalised to you and your local store thanks to a clever change.
Discounts listed on the app can now be split into products available at “all stores” and ones available at “your store”, aka your preferred Lidl location.
That means shoppers will have a better idea of what bargains they can get at their local store – especially the famous “middle aisle” products that might not be available in all stores.
The Lidl Plus app was launched in the UK in 2020 and has proved hugely popular.
It already offers personalised discount coupons, based on each customer’s shopping habits.
Non-personalised discounts are also available for all app users.
These are based on a weekly rotating list of products.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=” ‘I have to try this,’ cry shoppers as Lidl customer reveals how trick can hack supermarket trolleys if you forget coin” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”1808028224895026363″ video_ids=”” width=”640px”]More supermarkets appear to be moving towards personalised discounts for customers.
Last month, Tesco launched a trial offering customers tailored discounts based on their shopping habits.
Selected shoppers have been given the “Your Clubcard Prices” update, which sends offers to customers every Wednesday via Tesco‘s app.
The deals are valid for seven days but shoppers can buy any of the discounted products multiple times within this period.
Sainsbury’s is also offering personalised discounts for those with a Nectar card.
Customers can see their discounts on the Nectar app and access them in stores or online.
Plus, posh retailer M&S gives shoppers offers based on what they buy through its Sparks Card.
Shoppers can get money off coffees bought in M&S cafes, discounts when buying certain products and free sweets and snacks.
Co-op also has personalised offers through its rewards scheme – but customers have to pay £1 to sign up.