CARLO Brancati is hoping that his hair loss consultancy business will catch Lord Sugar’s eye.
The star will appear in the nineteenth series of The Apprentice, where he will be competing against 17 other candidates for the businessman’s investment.
Life-changing experience
Carlo is from Middlesbrough and holds a master’s degree in psychology.
After experiencing hair loss at a young age, he travelled to Turkey and had over 3,000 hair follicles transplanted.
Speaking about the surgery, he said: “It’s done wonders for my confidence.
“I can’t tell you how confident I am, I’ll approach girls if I’m out in a club now – it’s just made a massive difference.”
Carlo’s online business
Carlo wants to make hair loss surgery as accessible as possible, so other people can experience the mental health boost that it has given him.
His plan involves an online platform that connects patients with reputable hair transplant clinics worldwide.
He said: “The platform will solve the challenge of navigating a crowded market, where many clinics claim to be the best, by providing a trusted, easy-to-use resource for comparing clinics, accessing expert advice, and making well-informed decisions about hair restoration.”
Carlo also says that he’s built a strong personal brand, which includes a social media account with 30,000 followers and 30 million views (as of January 2025).
According to Carlo, he’s worked “15-hour days over the past several years” and “no one works harder than me”.
The competition begins
The nineteenth series of the hit business reality show The Apprentice will air on January 27, 2025.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”The Apprentice winner Tom Pellereau reveals what changes he’d like to see on the BBC show” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6362791525112″ video_ids=”” width=”640px”]Lord Sugar will be investing £250,000 in the winning candidate’s business, in exchange for a 50 per cent stake in the company.
Carlo will be up against fierce competition, including Amber-Rose Badruidin, Dr Jana Denzel and Emma Street.
As the weeks go on, the candidates will be fired by Lord Sugar and his advisers Karren Brady and Tim Campbell until a winner is chosen.