SHOPPERS are rushing to Boux Avenue after it has slashed the price of its iconic PJs in a bag.
Instead of forking out the usual £38 for the sleepwear set of top and bottoms, now you can pick them up for just a tenner.
And unsurprisingly, people are racing to snap up pairs while they are discounted.
TikTok user Eleanor uploaded a video showing the sales displays at her local Boux Avenue with the £10 offer.
In the clip, she showed how many of their Christmas range had been reduced by a whopping £28.
This included their pink Dear Santa fleece pyjamas, which include a long sleeve top and trousers.
On her @eleanor.scannell account, she wrote: “Girls or bfs of said girls, run to Boux Avenue for their pjs in a bag.
“£10! What a barg!
“I’m not meant to be spending but couldn’t resist.”
Eleanor showed how she had picked up four pairs of pjs in bag as part of the sale.
Thankfully, if you can’t get to a shop, there are also discounts to be found online, with the Dear Santa fleece pyjamas also down to £10 on the website.
On the Boux Avenue website it states: “Complete with an adorable bag, they make the perfect gift for yourself or someone special!”
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- Pyjamas, from £6 at Boux Avenue – buy here
Eleanor’s video has racked up 18,000 likes, and people seemed keep to snap up the bargain.
One said: “This is SO CUTE.”
Another added: “Omg.”
White Company dupe
Meanwhile, if you like to bag luxury for less, you may wish to check out Lidl‘s latest designer dupe.
The German retailer is well known for its pocket-friendly alternatives for big brands, this time offering a stunning set of pyjamas that look to be very inspired by The White Company.
And it’s not the first time Lidl have offered a White Company dupe.
Lidl’s Esmara Ladies’ Pyjamas are hitting stores on Thursday 16th January and shoppers have noticed their similarity to The White Company’s sold out Jersey Classic Piped Pyjama Set.
Amazingly, Lidl’s pair of pj’s cost just £8.99 – a real steal.
Not only are the sold-out White Company pyjamas now really hard to come by but they’re a whopping £66 more than Lidl’s version.
And the Lidl pyjamas are also a win for the planet.
They’re made from cotton for a luxurious and soft touch – but more specifically, 60% cotton and 40% recycled polyester.
Lidl says: “By buying this product, you are supporting the cotton made in Africa initiative which helps African farmers grow cotton more sustainably and improve their working conditions.”
The grey set features a sophisticated lapel collar and button-down long sleeve top, complete with white piping around the edges.
[boxout headline=”Hottest fashion trends of 2025 ” featured-image=”32791834″]Fabulous’ Fashion Editor Clemmie Fieldsend shares the biggest trends from the high street.
The East/West Bag
Baguette bags have had a good run, after returning from the 1990s’ shoulders of Sarah Jessica Parker to modern-day fashion icons, like Hailey Bieber.
In 2025, the East/West bag is a similar but elongated shape and has long, thin straps that are easy to throw over your shoulder.
They’ve been on runway models’ arms at nearly ever designer show – think Burberry, Givenchy and Bottega Veneta – and are hitting the high street now, too.
Powder pink
Bright fuchsia pink had its day after the release of Barbie in 2023 and now the more polished and expensive-looking pale shade is taking over for 2025.
Pantone may say that it’s the year of Mocha Mousse, but the catwalks say otherwise! From Prada to Erdem, the subtle look was all over the spring/summer catwalks, worn head-to-toe or on its own.
If the sugary shade is too girly for you, then look to sharp suiting for a androgynous take on the colour.
The shell jacket
The ’80s classic is back, but with a sleek and minimal new twist for 2025.
We all know we’re likely to see rain for most of spring, so your practical coat of choice should be a cagoule jacket.
Depop revealed one of its big trend predictions for this year is retro sportswear, with surges already seen in ‘80s windbreakers’.
Seen everywhere from the stylish streets of Copenhagen to the Miu Miu catwalk, now mums who have an emergency raincoat crumpled underneath their pushchair are very much in fashion!
The turn-up jeans
While the shape of jeans remains the same for this year and barrel-legs will still be everywhere, the way we’re styling them is different.
This season, transform your wide-leg, baggy denims into turn-ups.
For this look, size doesn’t matter, so while deep turn-ups are a hit from jean trend-leaders Citizens of Humanity, a slight fold is still just as good – but only as it’s just one single fold.
Peep-toe shoe
Get your pedicures booked in sharpish, as this season your toes are the main event.
After a long hiatus, the peep-toe has been welcomed back into the fashion fold, with brands like Hermes, Miu Miu and Tory Burch showing plain and embellished footwear in this style.
From mules to pumps and clogs (yes, clogs will be around too!), there are lots of different styles that are set to sweep the high street.
Sheer blouses
See-through looks have always lived on the catwalk, but have rarely filtered into everyday life – until now.
Designers Ralph Lauren and Tom Ford loved sheer looks on their S/S ’25 catwalks and M&S even had sellout success with its black sheer pencil skirt last season.
Expect to see more sheer looks lining supermarket aisles and high street shops in the form of skirts, tops and frocks.