B&M SHOPPERS are racing to stores to get their hands on its gorgeous neutral boucle rug.
The stunning comfy rug is an absolute bargain dupe for Dunelm‘s £49 cloud rug.
Part of the retailer’s Home Essentials range, it appears to be available in-store only.
It measures 100 X 150 cm and is the perfect addition to spruce up any cosy room.
With a luxury foam core, the rug is perfect for sinking your feet into.
And thanks to its non slip backing, you don’t need to worry about it sliding around the floor.
Shoppers have even claimed they’ve spotted it scanning through the till for just £9 – reduced from its £15 price tag.
The decor makes the perfect alternative to Dunelm’s pricey shaggy cloud rug.
The Dunelm version also comes in a neutral colour, cloud sandstone, with multiple sizes available.
The smallest size is 80 x 120 cm and costs £49.
And, the Dunelm version also has a non slip backing, featuring a “beautifully soft long pile” designed to make you feel like you’re “walking on clouds.”
However, it’s at the higher end of the price bracket compared to B&M’s affordable boucle offering.
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One TikTok user, Gigi, took to the video-sharing platform to show off her bargain B&M purchase.
Posting from her account, @lifingwithgigi, she told users: “Run don’t walk to B&M, I can’t believe how cheap this is!”
Her video has since been viewed over 59,000 times.
She showed off her gorgeous find in its packaging, before giving her bedroom a clean and placing it down.
One person wrote: “Don’t know if it matters but saw this reduced to £9 today in B&M, always the way isn’t it, but £15 is still good.”
A second person commented: “Bought one the other day, I love IT.”
And a third person said: “Obsessed.”
While somebody else wrote: “Love it.”
And another user wrote: “Stunning.”