SWEET-TOOTHED shoppers have been going crazy for a new luxury flavour – and now there’s an affordable version.
You can now pick up the popular chocolate from your local B&M.
The bargain chain announced the launch the highly-anticipated treat in an Instagram video.
B&M shared that their new Dubai-style chocolate will be hitting shelves “soon”.
Dubai chocolate contains a filling of the traditional Arab dessert Knafeh and pistachio.
First created in 2021, the flavour has proven popular with UK shoppers, with stores such as M&S, Lidl, Morrisons, and Waitrose jumping on the bandwagon.
The chocolate has made headlines in the UK in the past few weeks as customers flock to stores to try it.
B&M now have their “own version” of the treat coming out for just £4.99.
Meanwhile, the Lindt Dubai Style Chocolate is currently available for £10 from Waitrose.
The chain previously announced a controversial two-bar limit on customers.
In B&M’s promo video, an employee catches the highly sought-after chocolate and holds it up to the camera.
He then shares that the 400g packet is “perfect for sharing” or enjoying “all to yourself”.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”You asked, we delivered’ says Irish supermarket as viral chocolate lands in stores but ‘they won’t last'” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6371040238112″ video_ids=”” width=”640px”]They added that the sweet treats are “worth the wait” -and is selling for £4.99.
In the second part of the video, the DUB Dubai Chocolate packet can be seen placed on the store shelf.
[authenticated-scripts src=”%3Cscript%20class%3D%22palin-poll%22%20src%3D%22https%3A%2F%2Fwww.thesun.co.uk%2Fpollingwidgets%2Fv3%2Fwidget.js%3Fquestion_id%3D111641%26game%3Dpolling%22%3E%3C%2Fscript%3E” type=”embedded” width=”100″ /]While no official launch date has been announced, it looks like shoppers won’t have to wait too long.
Fingers crossed the affordable treat will be hitting shelves in time for Easter, with the post saying: “The wait is nearly over, Dubai Chocolates are landing in B&M soon.”
Other stores are offering own-brand versions, after the TikTok chocolate craze went viral.
The demand was first sparked by Dubai chocolatier Fix Dessert’s Can’t Get Knafeh Of It tablet.
Influencers have taken to TikTok to post their thoughts on the ultra-indulgent bars.
The treats have also proven popular with ASMR creators due to the satisfying snap they make when broken.
At the time of publication, Fix Dessert has amassed 382,600 TikTok followers, while #dubaichocolate has been included in 328,100 posts on the platform.
