A BOOZE firm has cut the strength of a popular beer and drinkers will be furious.
Brew Toon has dropped the ABV of its popular IPA M’Ango Unchained, from 5.8% to 5% ABV.
ABV stands for “alcohol by volume” and it is a measure of the percentage of pure alcohol in a beverage.
It helps customers understand the alcoholic strength in their drinks.
In a statement, the microbrewery told customers it “believed in transparency” and for that reason, have “not tried to sneak this change in silently”.
“Over the last year or two, we’ve noticed a growing change in consumer drinking patterns with more people choosing to drink lower to mid session ABV’s rather than chugging back pints of the higher ABV stuff (except for you hardcore few of course!).”
The fruity beer, which was voted the Most Successful Product in the North East Scotland 2020 Awards, costs £3.80 for a 440ml can.
It has received rave reviews from customers, including one punter on the PintPlease blog who described it as “very refreshing”.
Another beer lover said it had a “lovely mango flavour with a pepper undertone” adding it was “really nice“.
While a third described it as “mangotastic”.
Brew Toon said it is now fully sold out of the previous 5.8% version, with the new 5% version now available for customers to buy.
You can buy the product online from www.brewtoon.com.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Is this self-cooling can the future for Coke and beer?” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6370315321112″ video_ids=”” width=”640px”]It comes just weeks after Heineken and Carlsberg said they would change the strength of its beers.
Heineken cut the strength of SOL-branded beers from 4.2% to 3.4% on February 25.
A spokesperson previously said it was trying to make cost savings across the business and reduce the impact of inflation on punters.
Kronenbourg fans were left reeling after finding out last year the popular beer’s ABV had been slashed from 5% to 4.6%.
A spokesperson for Carlsberg Marston, which makes the drink, said it was “able to brew excellent beers with slightly less alcohol to deliver great taste and quality”.
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Hophead’s ABV was slashed from 3.8% to 3.4% last year, despite landlords having to pay the same wholesale price for the ale.
A spokesperson for Asahi, which makes the beer, said it had “done a lot of work on the 3.4% recipe”.
They added: “Moving to 3.4% and entering the lower threshold for duty supports our ability to invest in Dark Star, including continuing to grow Hophead as a national brand.”
In 2022, Heineken cut the ABV of iconic Aussie-themed Fosters from 4% to 3.7%.
Heineken said the decrease was due to people opting for lower percentage drinks.
A company spokesperson previously told The Sun: “We know consumers are increasingly choosing lower ABV beers and ciders as part of a healthy lifestyle.