ANOTHER huge supermarket has cut the cost of thousands of essentials to rival the discounters.
Asda has slashed the prices of thousands of household staples and best-selling products from today.
The supermarket’s Big Jan Price Drop will apply to products including sausages, dishwasher tablets and laundry detergent.
The move follows Morrisons, which yesterday slashed prices on 100 essentials to match Aldi and Lidl.
Asda’s scheme will cover more than 2,560 household staples, making them 26% cheaper on average.
For instance, the price of Cathedral City Cheese 350g has been reduced from £3.75 to £2.50, saving you £1.25.
Similarly, McCain Chips 900g has seen a reduction from £3.20 to £1.60 – a saving of 50%.
More substantial savings can be found on household cleaning products.
For example, a 42-pack of Fairy Dishwasher Tablets can be picked up for £6, down from £12.
Meanwhile, Persil Wonder Wash liquid now costs £4, saving you £3 on the original £7 price tag.
Parents can also save big on a 12 Multipack of Huggies Wipes, which originally cost £11.50 but will now set you back just £5.75.
The reductions will make everyday basics even more affordable for Asda shoppers.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Inside new upgraded Asda stores” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6353955358112″ video_ids=”” width=”640px”]The new prices will be available in-store and online.
Asda is also taking on the discounters with its own price match which is signposted with a red square which says Aldi and Lidl Price Match, whichever is cheaper.
[authenticated-scripts src=”%3Cscript%20class%3D%22palin-poll%22%20src%3D%22https%3A%2F%2Fwww.thesun.co.uk%2Fpollingwidgets%2Fv3%2Fwidget.js%3Fquestion_id%3D101337%26game%3Dpolling%22%3E%3C%2Fscript%3E” type=”embedded” width=”100″ /]To find your nearest Asda visit: https://storelocator.asda.com/
Major supermarkets price-match products to cheaper retailers in order to avoid losing customers.
It became popular during the cost of living crisis as shoppers looked for ways to cut their household bills.
Sainsbury’s price matches 500 of its own-label and branded products to Aldi in its bigger stores.
The number of products available varies by store and size and not all products are available in all stores.
Meanwhile, Tesco has price-matched more than 500 products to Aldi.
Look for the red Aldi Price Match bubble in-store or online.
David Hills, chief consumer officer at Asda, said: “We know that as we come out of the festive period, budgets can be a concern for many families.
“Our Big Jan Price Drop aims to ease that burden and make money stretch further for our customers, by reducing the prices of the products they’re buying week in, week out, continuing to offer uncompromising value to all.”
What is the Morrisons price match?
Morrisons extended its price match promise to products including olive oil, eggs and pasta sauce yesterday.
The promise will now cover more than 500 products, with the new items joining existing offers on food such as onions, broccoli and potatoes.
For instance, 1.5kg of Morrisons plain flour now costs 11p, down from 90p.
Meanwhile, a six pack of The Best White Golden York Free Range Eggs has dropped from £3.05 to £1.99.
The new prices will be offered in-store and online and will be checked and adjusted twice a week.
Look out for a red circle logo that says Aldi and Lidl price match when shopping in-store.
What else is happening at Asda?
Asda is also offering its ‘winter warmer’ £1 meal deal for those over 60 through January and February.
Customers over 60 can enjoy soup, rolls and unlimited tea and coffee for just £1 in any of the retailer’s 205 cafes.
More than 400,000 meals have been enjoyed so far.
Meanwhile, last month Asda was criticised by its Rewards card shoppers due to a little-known rule.
Asda Rewards customers cannot spend their vouchers on a shop which costs less than the voucher amount.