Aldi scraps trial of innovative service that offered shoppers cheaper prices

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ALDI has scrapped the trial of an innovative new service that offered shoppers cheaper prices.

The pilot scheme saw customers able to fill their own containers with produce from in-store dispensers.

Aldi store sign.
Aldi has scrapped its pilot scheme with the Refill Coalition

This new system not only reduced waste, but also allowed shoppers to get their hands on items such as nuts, seeds and coffee for 5 per cent cheaper than equivalent packaged items, according to the supermarket.

The trial, run by the Refill Coalition, was launched in a Solihull branch in 2023 – before expanding to Leamington Spa in September last year.

But now, it has been scrapped – as Innovate UK, which finances the Refill Coalition, halted funding.

Despite the seemingly abrupt decision, Aldi insisted that the move was planned.

They added that they would be taking learnings from the scheme forward into future projects.

“We are extremely proud of our collective work to design and launch these new reuse and refill systems, which form a key part of the solution to tackling the single-use plastics crisis,” the coalition said in a joint statement.

“The trial demonstrates the solutions’ operational efficiency, clear environmental benefit and scalability which are critical steps towards industry transformation.

“Additionally, the sales share and in-depth research provide evidence of the significant consumer appetite for availability of refill and reuse as part of their regular shop.

“We look forward to seeing other retailers and brands taking up these proven solutions, enabling an acceleration towards a reuse future”.

The trial was not the first of its kind – as Aldi had already launched a refill service in a Warwickshire store back in 2022.

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This went down a storm with Sun writer Lucy Alderson – who found a stark difference to usual prices.

However, the trial was axed two years ago.

Other supermarkets have also tried their hands selling package-free items.

Back in 2020, Asda launched a sustainability store near Leeds where shoppers could bring their own containers to stock up on rice, pasta, tea bags and detergent.

The cutting-edge refillable packaging technology featured brands like PG Tips, Persil and Cadbury.

Roger Burnely, Asda’s CEO and president, said at the time: “Today marks an important milestone in our journey as we tackle plastic pollution and help our customers to reduce, re-use and recycle.”

“We have always known that we couldn’t go on this journey alone, so it is fantastic to work in tandem with more than twenty of our partners and suppliers, who have answered the call to test innovative sustainable solutions with us.”

However, it later went on to also axe the scheme – stating it had not been able to find a means to scale up the pilots nationally.

Meanwhile, Waitrose offers refill stations for key products in some stores including ones in Oxford and Cheltenham.

And it gives extra reward points to customers who bring containers to take home meat and fish.

How to save money at Aldi

Unlike other major grocers, Aldi does not have a rewards or point card system but that does not mean you cannot save on your shop. 

Every week the store releases a list of special buys, which are unique bargain products you find online at Aldi and in store. 

The store releases a fresh range of deals every Thursday and Sunday, so be sure to check regularly to see what’s new. 

Meanwhile, the store also regularly sells fruit and vegetables at highly discounted prices, as part of its ‘super six’ deal.

It also does weekly saving offers on typically pricey items such as meat and fish.

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