A 99 TO BEAT contestant was hit with cheating accusations before he was eliminated just minutes into the latest episode.
The brand new ITV game show – which is presented by Adam and Ryan Thomas – continued tonight.
Fans watched as the remaining contestants battled it out to remain in the competition.
The latest episode kicked off as the were tasked with flicking elastic bands at a balloon to dislodge it from a podium.
As the game progressed, Freddie Cashbolt from Staffordshire Moorlands was visibly struggling but then managed to knock his balloon.
However, eagle-eyed Adam Thomas pointed out how he had accidentally crossed the white marker line during the game.
He was then made to retry but the 26-year-old ended up not successfully knocking his balloon from the podium and was eliminated from the competition.
Reacting on social media, one fan said: “A bit harsh on Freddie there.”
A second said: “Freddie thought he had, but not for the foot over the line & that has big time cost him HUGE. He’s out.”
“Not seen this before – are they going to explain what’s happening or do we guess,” said a third.
99 To Beat sees 100 people go head-to-head for the same prize pot.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=” This Morning and I’m A Celebrity star reveal they were BOTH snubbed for 99 To Beat presenting role that went to Ryan and Adam Thomas” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6370823935112″ video_ids=”” width=”640px”]In order to win, they must beat the other 99 players and avoid coming last at all costs.
Meanwhile, this week it was revealed two This Morning stars were snubbed from hosting the series.
Jordan North and Alison Hammond revealed they both previously tried out for the slot but it didn’t work out.