LOOKS are ten times more important than brains in online dating, a study suggests.
Attractiveness was found to be by far the biggest factor in whether a profile was chosen.
Height, job, personality and even similarity to their partner all trailed well behind.
Researcher Dr Hannes Rosenbusch said there was little point in polishing a write-up — but sexing up the picture was a must.
He added: “Physical attractiveness in the profile picture mattered a lot — and the other factors mattered a little.”
The findings are from analysis of 5,340 decisions made by 445 people aged between 18 and 35 on dating apps such as Tinder.
Attractiveness was ranked out of seven — and a 1.5-point improvement in the score led to a 20 per cent boost in matches and nearly doubling the chances of being selected.
However, the same level of improvement to a biography led only to a two per cent rise.
Dr Rosenbusch, from the University of Amsterdam, said: “For both men and women, the selection of short-term partners tends to be dominated by physical attractiveness.
“The large effect of profile picture attractiveness drowns out the small effects of intelligence, height and biography.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Why are women suffering dating app ‘burnout?” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6354293493112″ video_ids=”” width=”640px”]“Most occupations and bio texts end up performing similarly on the dating market.”
About one in ten Brits met their current partner online, polls suggest.