A MAJOR supermarket has reduced the price of Easter Sunday essentials including carrots and potatoes before the bank holiday.
Budget supermarkets often cut the price of vegetables around Christmas or Easter to entice shoppers.
This year Lidl has ignited the price war, with prices starting from just 15p.
The deal will include:
- Carrots (1kg) – 15p
- White potatoes (2 kg) – 15p
- Green beans (220g) – 15p
- Swede (per item) – 15p
- Parsnips (500g) – 15p
- Spring onions (per bunch) – 15p
Shoppers can get their hands on the vegetables in stores nationwide from April 15.
This means you do not need to worry about your vegetables going off before the big day.
Richard Bourns, Chief Commercial Officer, commented: “We believe that everyone should have access to fresh, high-quality food and Easter is no exception.
“Easter can be an expensive time for many families up and down the country, and Lidl customers can rest assured that we will always offer unbeatable value.”
As we get closer to Easter Sunday Lidl may announce further offers.
Meanwhile, other major supermarkets may also cut the cost of their vegetables in a bid to attract shoppers.
For example, last Christmas a price war erupted between the supermarket giants, with the majority offering vegetables from 15p.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Shopping discounts – How to make savings and find the best bargains” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6346251447112″ video_ids=”” width=”640px”]Meanwhile, last Easter Lidl, Aldi and Sainsbury’s all cut the cost of their most popular vegetables to just 15p.
At Lidl the deal started on March 26 and lasted for a week.
[authenticated-scripts src=”%3Cscript%20class%3D%22palin-poll%22%20src%3D%22https%3A%2F%2Fwww.thesun.co.uk%2Fpollingwidgets%2Fv3%2Fwidget.js%3Fquestion_id%3D110938%26game%3Dpolling%22%3E%3C%2Fscript%3E” type=”embedded” width=”100″ /]Six vegetables were on offer for just 15p, including green beans, carrots, white potatoes, shallots, swede and spring onions.
At Aldi the discounts were available in stores from Tuesday 26 to Saturday 30.
In Scottish stores they could be snapped up from Tuesday to Sunday.
It included white potatoes, carrots, garlic bulbs, red and white cabbage, brown onions, swede and fresh rosemary.
Sainsbury’s also cut the cost of its vegetables to 15p from March 27 to 31.
Among the discounted vegetables were carrots, parsnips, white potatoes, swede and savoy cabbage.
But the deals were only available to shoppers with a Nectar card.
This year’s deals come as grocery price inflation edged up, putting the rising cost of food just behind energy bills on the list of consumer concerns.
Supermarket prices are now 3.5% higher than a year ago, up from 3.3% in February, according to analysts Kantar.
The supermarkets’ battle to compete for consumers will be welcome news for households who are worried about their finances.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “While the number of people reported as financially struggling has fallen from its recent peak, this still accounts for almost a quarter (22%) of the country.
“The rising cost of groceries ranks third on the list of concerns keeping consumers awake at night, just behind energy bills and the country’s overall economic outlook.”
Despite worries around money, shoppers still spent £134million on chocolate eggs and other seasonal confectionery last month.
Meanwhile, more than a third of households bought hot cross buns, even though Easter does not fall until later in April this year.
Lidl’s sales rose by 9.1% last month, attracting 385,000 more shoppers.
This was more than any other grocer and took its market share to 7.8%.
We have rounded up how to get the best deal on your favourite Easter eggs.
Meanwhile, Asda has slashed the price of its small chocolate eggs to just a few pennies as it looks to beat its rivals.
You should always shop around to make sure you are getting the best price.
Use price comparison websites such as Trolley.co.uk to ensure you are getting the best deal.
Meanwhile, keep an eye on deal-finding sites such as HotUKDeals.