Major UK supermarket becomes second chain to impose two bar limit on hugely popular chocolate bar selling for just £3.99

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A MAJOR retailer has enforced an item limit on chocolate lovers desperate to get their hands on a viral sweet treat set to hit shelves this weekend.

Lidl has announced that it will be stocking its shelves with its own version of the highly-sought after Dubai Chocolate.

Lidl launches Dubai chocolate
Lidl has announced that its version of the viral Dubai Chocolate will hit shelves on March 29
A person walks past the entrance of a Lidl store in Riga, Latvia.  A yellow ribbon with the Lidl logo is across the entrance.
Shoppers with a Lidl Plus card will be able to bag the sweet treat for less
Chef breaking apart a gourmet chocolate bar.
Dubai chocolate contains and indulgent Knafeh and pistachio filling (stock)

But, before shoppers get too excited, it has followed in the footsteps of Waitrose by enforcing a two bar limit per customer due to the huge popularity of the bar.

The chocolate is filled with Knafeh, a traditional Arab dessert, and pistachio and sent TikTokers into a frenzy when it went viral after its creation in 2021.

Lidl has branded it a “viral sensation that keeps on giving” with fans going into a “meltdown” when it launched its version of the bar for just £3.99.

The 122g J.D. Gross Dubai Style Chocolate “sold out almost immediately, with 72 bars flying into baskets per minute” after it was launched on the Lidl TikTok shop, the budget retailer said.

“Frenzied fans of Dubai chocolate sold out the 6,000 bars in just over an hour,” it added.

Now it announced the nationwide rollout of the pistachio treat from March 29.

But shoppers will only be able to buy two bars at a time.

Lidl has told shoppers to “run” to bag the treat, not only due to its popularity, but also thanks to its budget price tag.

“Devotees can wave Du-bye to the hefty price-tag of other bars,” the German retailer proudly announced.

While retailers like Waitrose have stocked their shelves with the Lindt Dubai Style Chocolate priced at £10, Lidl shoppers will get the J.D. Gross dupe for a fraction of the cost.

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Lidl plus card holders will be able to score the bar for £3.99 which is almost three times cheaper than the Lindt version.

Meanwhile, by shopping with Lidl, non members will be able to save themselves almost 50 per cent with a price tag of £4.99.

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Lucky shoppers who got their hands on the first launch on the TikTok shop have raved about the JD Gross bar.

“Sensational, absolutely loved this, please please please bring this to stores now!” one said.

Others begged Lidl to “stock this all year round” while saying the bar is “absolutely delicious 10/10”.

Eagle-eyed shoppers have also spotted dupes of the viral chocolate bar in Home Bargains recently.

Posting on the Food Finds UK Facebook page, one shopper said she found the “DuBites” in her local Home Bargains store for £4.

Shoppers have also been rushing to Sainsbury’s to bag 145g versions of the Dubai treat but some have said the frenzy is “Prime hysteria” all over again.

Lidl customers are also racing to their nearest store to bag an Easter-inspired chocolate treat scanning for less than £1.

Display of Lindt Dubai Style chocolate bars at Sainsbury's.
The Lindt version is being sold for £10 across UK supermarkets
A young woman eating a chocolate bar.
Dubai Chocolate lovers will be limited to just two bars each at Lidl
Lidl supermarket shelves stocked with various chocolate bars and biscuits.
Lidl’s offering beats the prices of rivals by a large margin
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