SNOOKER fans celebrated a major change to the World Snooker Championship – and joked “it’s about b***** time!”
The showpiece event takes place each spring at the Crucible in Sheffield.
But the 2025 will have a new look.
That is because there is a new title partner for the top tournament in the sport.
The World Snooker Championship have signed a bumper deal with IT services company Halo.
And that will see them replace car retailer Cazoo.
Cazoo sponsored the event in 2023 and 2024 – including when Kyren Wilson got his hands on the famous trophy.
However, the firm fell into administration last year.
So now the WSC have made the change to Halo, one of the UK’s fastest-growing businesses.
A World Snooker Tour statement said: “A privately owned, founder-led team, Halo builds ITSM, PSA and CRM software products which go far beyond providing a quick fix, with a people-first approach.
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“Within the industry, Halo has built a reputation as a pioneer of efficiency and performance.”
Halo already have partnerships with McLaren in Formula One and Premier League side Ipswich.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Who is Michal Szubarczyk? 14-year-old set to make history after World Snooker Tour offer him two-year professional tour card” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6370510048112″ video_ids=”” width=”640px”]And the new deal is part of snooker’s move away from controversial partners which has previously included tobacco company Embassy for many years before a host of bookmakers including 888.com, Betfair, Dafabet and Betfred.
The switch to Halo also went down well with snooker supporters.
One said: “WST talking to a CRM company. About b****y time!”
Another wrote: “Great for snooker.”
A third added: “It’s a good move to be partnering with a different sector I think.”
And a final user commented: “This is a welcomed change from the betting companies. Was hoping Johnstone Paint would sponsor and give everyone funky waistcoats, but this’ll do.”
