SAINSBURY’S has officially removed a popular breakfast item from its shelves.
Shoppers can no longer get their hands on a tasty high protein snack after it was discontinued in stores.
Sainsbury’s customers will have a challenge finding the Yeo Valley Organic Greek Recipe Peach & Raspberry Yogurts.
The product page on the retailer’s website confirms that the item is now “out of stock”.
You can still pick up a pot of the strained peach and raspberry yogurt for £1.45 from Abel & Cole.
A customer service agent for Sainsbury’s recently confirmed to a shopper on X, formerly Twitter, the item had been discontinued.
“Unfortunately the Yeo Valley Organic Greek Recipe Peach & Raspberry yogurts have been discontinued from our stores,” they wrote.
In response to the news, the Sainsbury’s shopper called the move “disappointing”.
The yogurt is advertised as containing “nothing artificial” and has a total of 12 grams of protein per pot.
It is also gluten-free, organic, suitable for vegetarians, making it the perfect healthy on the go snack.
“We regularly review our ranges and this is based on a number of different factors,” a Sainsbury’s spokesperson told The Sun regarding the product update.
“Customers can pick up a range of strained yogurts when shopping with us, including our new by Sainsbury’s Protein Fat Free Yogurts which come in a variety of flavours and are sweetened with natural fruit.”
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Moment idiot raider gets ‘STUCK’ lowering himself into Sainsbury’s store in bungled Mission Impossible-style burglary” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6369182632112″ video_ids=”” width=”640px”]Sainsbury’s is not the first supermarket to discontinue a high protein product from shelves in recent years.
Google Trends has shown a gradual increase in searches for “High protein diet” over the past five years.
Despite the rise in popularity, Aldi also axed a popular high protein snack last year.
The shop’s Harvest Morn Protein Granola was taken off shelves after a product revamp saw a significant reduction in protein per 100 grams.
High protein diets are said to have a number of health benefits.
[boxout headline=”Why are products axed or recipes changed?” intro=”ANALYSIS by chief consumer reporter James Flanders.”]Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose
These include supporting muscle growth and repair, aiding in weight management by boosting metabolism, and potentially improving bone health and cardiovascular function.
However, a nutritional expert has advised shoppers to avoid this label on food products, among others.
OTHER DISCONTINUED ITEMS
Sainsbury’s also caused a stir after removing Plant Pioneer Meat Free Steaks from shelves.
A representative of the chain confirmed the item is “no longer ranged in any of our stores”.
In response to the news, one peeved customer took to X to share their thoughts.
The shopper said they “very dissatisfied” with the removal of the vegetarian option.
