CHOCOLATE enthusiasts are flocking to B&M stores to get their hands on an elusive Cadbury Dairy Milk bar
The Breakaway Cookie Dough Twirl bar is made up of layers of biscuit pieces and cookie dough filling.
The bar is then encased in Cadbury’s classic smooth milk chocolate.
The bar landed in Australia in early 2024 and was a hit with fans.
It was then spotted at B&M stores three months ago, during the festive season.
Now, the bar is back yet again at the discounter.
The bar’s return has sparked a flurry of activity among chocolate lovers, with many eager to sample the treat for themselves.
One eagled-eyed shopper posted in the Food Finds UK Facebook group “Twirls are back at B&M”, alongside a picture of the cookie dough treat, as well as Cadbury’s Honeycomb Sundae Twirl bar.
The picture shared on social media showed a 32g bar, although it is not exactly clear on how much it costs.
One excited shopper tagged two friends, exclaiming: “The cookie dough one!!”
Another member tagged a friend, accompanied by a heart-eyes emoji, expressing their delight.
In a separate post promoting the item, a user commented: “Wow, I need to try them.”
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Exciting new chocolates that have been spotted on shop shelves” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6353719185112″ video_ids=”” width=”640px”]Another tagged a friend, saying: “I need to find this.”
However, not everyone shared the enthusiasm. One shopper wrote: “Wasn’t very nice, unfortunately.”
Another chimed in: “They are vile.”
Earlier this month, Cadbury’s Honeycomb Sundae Twirl bars reappeared in B&M stores, having last been seen in 2023.
Cadbury has described the Honeycomb Sundae Twirl as “ribbons of indulgent honeycomb sundae bliss”.
Like the Breakaway Cookie Dough Twirl bar, it also hails originally from Australia.
B&M has been known to stock limited-edition and hard-to-find sweet items, making it a go-to destination for those seeking unique treats.
For those eager to try the Cadbury Dairy Milk Cookie Dough bar, it’s advisable to check local B&M stores promptly, as these limited-edition items tend to sell out quickly.
B&M frequently stocks sweet treats from down under, so it’s always worth checking shelves for rare finds.
Recently, shoppers have spotted Cherry Ripe Berry Truffle bars, which were described as “banging” by fans.
Dairy Milk raspberry bars are also among the Aussie treats sometimes stocked by the discount retailer.
Cadbury’s mint-flavoured twirl has appeared on shelves, too.
But, if you fancy trying the treats, remember B&M does not have an online store, so you will have to make an in-person visit.
You can find your nearest B&M by visiting the website and using the store finder tool.
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The B&M scanner app is free to download onto your smartphone via the Apple App Store or Google Play and flags potential bargains.
Once downloaded, use the camera on your phone to scan product barcodes around the store.
The app then tells you the true price of that product, which is sometimes much lower than the price tag says it is.
One shopper used the app to get a £10 long hot water bottle for just 10p.
The best time to get cut-price products is 10am on a Wednesday, according to one ex B&M manager.
This is when staff slash items to as little as 10p to clear excess stock and make way for new products.
Deals expert Tom Church said to keep an eye out for red sticker products as well.
These are added to special-buy products that have been reduced in price.
It’s worth signing up to Facebook pages dedicated to hunting for bargains from B&M and other discounters too.