SHOPPERS are rushing to get to their nearest Sainsbury’s store as the latest viral chocolate trend hits shelves.
But whilst many were desperate to nab the popular sweet treat, others described it as ‘Prime hysteria’ all over again.
Foodies will have recently seen the ‘Dubai chocolate’ that’s taken over social media.
The decadent snack has made its way into countless homes around the globe, with videos of the pistachio filled snack amassing over six million views online.
But the indulgent chocolate bar, which has a green filling made from pistachio and a traditional Arab dessert called Kadayif, often comes with a hefty price tag.
Whilst some single bars retail online for more than £15, now, many chocolatiers and supermarkets are releasing their own versions.
Lidl launched a copy of the viral chocolate for just £3.99 and now Lindt has also released an alternative.
One shopper was left gobsmacked when she saw the Lindt Dubai Style Chocolate in her local Sainsbury’s, and eagerly flocked online to share it with others.
Posting on Extreme Couponing and Bargains UK, a private Facebook group with 2.6 million members, Dawn Louise Anderson uploaded a snap of the 145g chocolate bars.
Thrilled with the new snack, but slightly concerned with its price tag, Dawn penned: “Looks amazing, but £10 seems a bit excessive.”
The Lindt Dubai Style Chocolate, which has an eye-watering price tag of £10 a bar, is already out of stock online.
The delicious milk chocolate bar contains pistachio paste and crunchy Kadayif filling.
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But people were left totally divided by Dawn’s post, which has quickly racked up 611 likes and 1,100 comments in just 14 hours.
Whilst many claimed they ‘need’ to try it, others weren’t impressed with the price tag and thought it was yet another ‘crazy craze’ – just like the Prime drinks, founded by YouTubers Logan Paul and KSI, that sent shoppers wild back in January 2022.
One foodie beamed: “I need this.”
[quote credit=”Facebook user “]Crazy craze again. Just like Prime they will be five for a £1 when it’s worn off[/quote]A second chimed in: “So want to try it.”
Whilst someone else claimed: “That’s cheap for Dubai chocolate.”
However, at the same time, one person said: “Crazy craze again. Just like Prime they will be five for a £1 when it’s worn off, but we all know a fool and his money are soon parted.”
Another added: “It will be 59p in Herons in a few years time. Same happened with Prime.”
Meanwhile, a third commented: “This is like when everyone lost it over pulled pork all over again. I don’t get the mass hysteria.”
But if you do want to give this new Lindt buy a go, you’ll find it in Sainsbury’s stores, as well as on Waitrose shelves from the 31st March.
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