Supermodel Heidi Klum, 51, doesn’t wash her face with cleanser and instead swears by £2 BABY product for ageless skin

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SUPERMODEL Heidi Klum might have an estimated net worth over £30 million, but her skincare routine would suggest otherwise. 

The 51-year-old seems to have stopped physical ageing in its tracks with her flawless and radiant complexion – and she’s done so without expensive lotions and potions. 

Heidi Klum modeling a jeweled bra for the Victoria's Secret 2001 holiday catalog.
Heidi Klum, pictured in 2001, seems to have stopped physical ageing in its tracks
Heidi Klum at the 2025 Vanity Fair Oscar Party.
The supermodel, 51, has done so WITHOUT using expensive lotions and potions

In fact, the Victoria’s Secret Angel doesn’t even use a traditional facial cleanser. 

Instead, she uses baby shampoo. Yes, the stuff you use to gently wash the cradle cap off your little one’s head. 

“I don’t use cleanser or a toner to clean my face, I just use Johnson’s Baby Shampoo,” Heidi told style bible Vogue

“I feel that anything that is good to clean a baby’s skin is the best.”

You can pick up a bottle of Johnson’s Baby Shampoo Without Dyes Sulphates & Soap for just £2 in your local supermarket.

Baby shampoos like the Johnson’s one are designed to be mild, so they can effectively cleanse your face without stripping your natural oils. 

So, in theory, it’s probably a safe bet for anyone with sensitive or dry skin.

Some baby shampoos are formulated with moisturising ingredients that can help keep your skin hydrated and soft after washing.

And since they’re formulated to be tear-free, they#re less likely to cause irritation around the eyes, which is particularly delicate skin. 

Heidi’s routine doesn’t stop there, though. 

She continued: “Currently, I use Augustinus Bader Face Oil and Rich Cream as the last steps in my beauty routine. 

“To help keep the skin smooth and healthy, once a week, I like to use St. Ives Apricot Scrub to exfoliate the dead skin.

“Lastly, another product that I use daily to wash my body and hair is Iles Formula Hair and Body Cleanse as it helps keep my skin hydrated and looking healthy.”

Like most models, she also lives by the mantra that “you are what you eat”. 

She said: “I believe that good nutrition and water will give your skin that healthy glow.”

At 51-years-old, Heidi has been proving that age is just a number both through her beauty regimes and sultry snaps. 

Recently, she strutted her stuff in an underwear set alongside her daughter, Leni, 20, for Intimissimi’s Fall Winter campaign.

Heidi’s confidence is a beacon to women everywhere, reminding us all that you can still work it like you’re in your Twenties. 

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