WHEN Molly-Mae Hague’s debut collection for her clothing line Maebe dropped in September last year, it sold out in just 24 minutes.
Fans were desperate to get their hands on the line’s most coveted items – pitched as “redefining contemporary womenswear” – and took to social media in their thousands to boast about their buys.
However, celebrations were somewhat short-lived, as many customers complained about one item in particular – a £140 oversized blazer – and the fabric they said bobbled within minutes.
Molly-Mae opened up about the fabric disaster on her Netflix documentary, but things went from bad to worse when she prepared to launch her latest drop – the highly-anticipated tracksuit – in early February.
Taking to the Instagram Stories of Maebe’s page, Molly-Mae explained that “due to an expected delivery issue of our full size range… we have had to postpone our much anticipated launch”.
“While we don’t have a confirmed release date just yet, the team are working to resolve this as quickly as possible.
”Thank you for your patience – we promise they’ll be worth the wait.”
The Daily Errands line – featuring the tracksuits – finally dropped on February 27th at 7pm.
Items that had been tipped to sell out include the Straight Leg Joggers, £75, which could be paired with the Collared Sweatshirt, £85.
There’s also a Mid Length Hoodie, also £85, Wide Leg Joggers for £75, and a fitted shirt for £50.
However, on the site the next morning, on February 28th, almost all of the separates were still available to buy in all sizes, from 2XS up to 4XL.
And in the comments section of an Instagram snap of Molly-Mae modelling the mocha two-piece to announce the launch, many fans were quick to point out that the prices had stopped them from purchasing.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Molly-Mae Hague reveals ‘mum guilt’ after dropping Bambi at nursery on her day off saying ‘it’s been a lot recently'” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6368311203112″ video_ids=”” width=”640px”]“I personally think this pricing is crazy for running errands in! It’s just a tracksuit,” one sighed.
“Not paying 85 for a top and 75 for bottoms for everyday wear – just wow !!!!” another raged.
[authenticated-scripts src=”%3Cscript%20class%3D%22palin-poll%22%20src%3D%22https%3A%2F%2Fwww.thesun.co.uk%2Fpollingwidgets%2Fv3%2Fwidget.js%3Fquestion_id%3D108311%26game%3Dpolling%22%3E%3C%2Fscript%3E” type=”embedded” width=”100″ /]“£170 on a tracksuit???? Are you for real? Lmaoooo,” a third laughed.
“I love the pieces they look so nice but this is majorly overpriced in my opinion,” someone else wrote.
“It’s a shame but I can’t justify £160 on a tracksuit.”
“Those prices.. no,” another said.
“I bought a whole jogger set today for less than you are selling 1 thing sorry.”
“You need to reconsider your prices,” someone else urged, tagging Molly-Mae.
There were some people who took the plunge and ordered from the Daily Errands range though, with one calling the tracksuit “incredible and iconic”.
“The brown is 10/10, would be PERFECT for autumn,” another gushed.
Molly-Mae’s sister Zoe Rae was among those who purchased the new tracksuit, as she took to her Instagram Stories to share her basket – into which she’d added two pairs of joggers, two fitted shirts, the collared sweatshirt and the hoodie.
Her total was a whopping £420.
“I’m a happy girl and also a very proud one,” Zoe wrote over the top of a screenshot of her basket.
Molly previously said that the criticism she’d received for the Maebe jacket – which she blamed on a fabric mixup – had “massively knocked” her confidence.
“It makes me feel crap,” she sighed.
“It’s my worst nightmare. I want people to love it, and I want this to be a huge success.”
In addition, the same fabric – which was different to the one that had been signed off on – was used to produce two coats in later collections.
[quote credit=”Shocked Instagram commenter”]£170 for a tracksuit??? Are you for real? LMAO![/quote]The error meant that Molly-Mae and her team had to pull thousands of items, with Maebe suffering a massive £500,000 loss.
The latest blow surrounding Maebe comes amid rumours Molly-Mae has reunited with ex-fiancé Tommy Fury – the father of her daughter Bambi.
Molly-Mae and Tommy, both 25, left fans completely stunned last August after they announced the end of their relationship on social media.
However, lately the Love Island stars have been dropping clues left right and centre that they have reunited, which included spending Valentine’s together.
They hired a babysitter to take care of their daughter Bambi, so they could get some alone time.
Despite Molly-Mae’s friends and family not being happy about them giving it another go, Tommy hopes their trip is another step towards getting their relationship back on track.
