‘This is wrong in so many ways’ people say as mum shows the unique designer way she teaches her daughter the alphabet

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A MUM has sparked controversy after sharing the unique way she’s teaching her three-year-old daughter the alphabet.

Casey-Jean took to TikTok to share a video of herself and her little girl reading a book together.

Woman in pink hoodie with religious imagery sits in a car.
Casey-Jean took to TikTok to share a video of herself and her daughter which caused controversy
Toddler in pink Dior outfit viewed from behind, adult's legs in jeans visible in the foreground.
The three-year-old is already a lover of luxury brands, judging by her designer wardrobe
Illustration of a page from a children's book showing Dior products; the letter D is for Dior.
So she knows that “D is for Dior” – which is what it said in her designer-themed alphabet book
Illustration of an alphabet book page: H is for Hermes, showing a woman, a handbag, and sandals.
Her daughter even managed to nail the pronunciation of designer brand Hermès

And while alphabet books traditionally have explanations like “C is for Cat” and “D is for Dog”, this one was very different.

As in a bid to ensure her daughter is a love of all things designer like she is, Casey-Jean has managed to pick up an alphabet book which uses designer brands for the letters instead.

The clip showed her little girl reading out “C is for Chanel” and “D is for Dior”.

While “E is for Études” was a bit tricky, the tot had no trouble remembering that “F is for Fendi” and “G is for Gucci”.

The book continued with “H is for Hermès”, “I is for Issey Mikake”, “J is for Jacquemus”, “K is for Kenzo” and “L is for Louis Vuitton”.

“Teaching her early!” Casey-Jean, who has turned her love of vintage designer fashion and accessories into her own business Jean Vintage, captioned the video.

But there were lots of comments from people unimpressed with the mum’s method of teaching the letters to her little girl.

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“This is wrong in so many ways,” one huffed.

“Finally a comment I agree with,” another said.

“Disgusting and embarrassing. Idolising the rich,” a third raged.

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“I don’t know. Kinda feels like you’re indoctrinating your daughter into consumerism and capitalism which are destroying and exploiting countless lives outside the western counties,” someone else said.

“I completely agree with you – training children to be materialistic and image focused which causes numerous emotional mental problems long term,” another wrote.

To which Casey-Jean, who seemed entirely unperturbed by the criticism, retorted: “She will be well educated in all aspects of life including her designer handbag collection.”

“Nah don’t agree with this one,” someone else insisted.

However, for all those that disagreed with Casey-Jean’s methods of teaching her daughter phonics, there were those who loved it – and were desperate to find out where she got the book from.

“As a teacher I must say that this is actually bringing so much to the child when it comes to linguistic consciousness,” one wrote.

“The mum has already explained that she’s in the resale industry of luxury goods and she’s with her daughter at work each week,” another added.

“Also the kid has taken an interest to her mummy’s job.”

“The fact she pronounces Hermès better than some of you can at her young age is hilarious,” another added.

“The comment section DEFINITELY DID NOT PASS THE VIBE CHECK at all,” a third insisted.

“This is extremely admirable.

“I don’t know what’s y’alls problem on here!”

“The only alphabet book that’ll be allowed in my house!” someone else joked.

Illustration of a book page showing Louis Vuitton bags and the text "L is for Louis Vuitton".
In the book, L is for Louis Vuitton
Pink zip-up hoodie with colorful graphic print, partially obscuring Louis Vuitton bags.
Which suits Casey-Jean down to the ground, as she’s an avid collector of vintage Louis Vuitton
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