GINO D’Acampo has been dealt a fresh blow amid misconduct allegations against him – as the prices of his cookware range in Asda have been slashed.
The under-fire chef first launched his kitchenware collection with the supermarket in October 2023, but shoppers have been left giggling after spotting some of the products covered in yellow stickers.
The reductions come as Gino battles accusations by multiple women of “sexually inappropriate” and “intimidating” behaviour.
TikTok user Em shared a video of Gino’s range in her local Asda, including packs of wine glasses and other items in the clearance section.
The yellow sticker on the box showed packs of four wine glasses had been reduced from £18 to just £4.50.
“Asda reducing Gino’s products after the allegations is such a slay from them,” Em wrote over the top of the video.
“This is so funny!” she added in the caption.
Others commented to say they’d be taking full advantage of the reductions, which were actually made alongside numerous other discounting processes in store.
“Why do I care if he made an inappropriate comment?” one wrote.
“I’m getting a whole new set of pans for cheap!”
“I mean it was a win for me – I bought his 7 set when I moved into my new house on discount and my mum loved them,” another said.
“Good time to buy, it’s a win win for the consumer!” a third said.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Horrifying moment Gino D’Acampo offers to ‘s— Fearne Cotton’s breasts’ in stomach-churning unearthed clip” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6368609042112″ video_ids=”” width=”640px”]“Gonna go get the lot tomorrow!” someone else wrote.
“Brought his whole pan set as it was half price,” another added.
However, others insisted the reductions weren’t related to the allegations against Gino.
“They are discontinued lines – nothing to do with the allegations,” one wrote.
“These things are planned a year in advance… people are so quick to judge without the facts!”
“This items were being reduced before any allegations,” another agreed.
“No-one has any proof,” a third wrote.
And Asda also confirmed that the price reductions were entirely unrelated to anything else going on in Gino’s life.
“We relaunched Rollback in January which immediately reduced the price of thousands of products across all categories including kitchenware in store and online,” a supermarket spokesperson said.
“Once the promotion ends, these products will move to a new cheaper Asda Price, providing customers with the lowest price across the traditional supermarkets.”
Gino, 48, has “firmly denied” all the allegations against him, calling them “deeply upsetting”.
“I have been told by ITN news that allegations have been made about me acting inappropriately, some dating back over ten years ago,” he said in a statement.
“I have never been made aware of these matters previously and the allegations are firmly denied. I would not do anything that I thought would upset or distress anyone.
“This is simply not in my nature. I do not recognise the version of events being put to me.
“Not only have these allegations never been raised with me before, I have been repeatedly supported by executives at the highest level and was commissioned on prime-time programmes during the period in which it is now suggested I was acting inappropriately.
“I am a father, husband and have worked with well over 1,500 people on around 80 productions in my career, which I have been so proud of.
“I take such matters extremely seriously and the suggestion that I have acted in an improper way against is deeply upsetting.”
