FREDDO chocolate bars, which once cost just 10p, are now on sale for £1.
It means a price rise of a whopping 900 per cent in 20 years.
A post on the social media network Reddit shows a photo of the popular 18g snacks costing £1 each in a WHSmith store in Carlisle.
Fans of the Freddo bar were quick to take offence at the huge hike.
One said: “£1 for a Freddo is disgusting.
“Daylight robbery at its finest!”
While another user hinted the discovery was bordering on apocalyptic.
They wrote: “I showed my wife this picture, and asked whether it was time to start burning things down.”
The Freddo bar, shaped like a frog, originated in Australia.
It was launched in Britain by Cadbury in 1973 but withdrawn in 1974.
It returned in 1994, costing 10p.
The price remained at 10p until 2005, since when it has roughly increased by 2p a year, up to 25p in 2016.
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”People are only just realising why Dairy Milk chocolate and Freddos taste different – and they’re saying one is MUCH tastier ” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6314630997112″ video_ids=”” width=”640px”]In 2017, the price increased to 30p.
In 2022 a Freddo priced at 49p was seen in a WHSmith in Liverpool.
The company was voted the worst high street retailer in a survey by Which? in 2018.
[authenticated-scripts src=”%3Cscript%20class%3D%22palin-poll%22%20src%3D%22https%3A%2F%2Fwww.thesun.co.uk%2Fpollingwidgets%2Fv3%2Fwidget.js%3Fquestion_id%3D106011%26game%3Dpolling%22%3E%3C%2Fscript%3E” type=”embedded” width=”100″ /]It is considering the sale of 500 stores to focus on travel hubs and hospitals.
WHSmith was approached for comment.
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