A BAFTA winning reality show returns to the BBC for its third series sharing first look snaps – and fans don’t have long to wait.
The award-winning reality show The Agency: Unfiltered returns on BBC Scotland and BBC iPlayer on 17 February 2025.
The hit series pulls back the curtain on the world of influencers—where life isn’t always as picture-perfect as their Instagram feeds look.
Since its launch in 2023, The Agency: Unfiltered has been a massive hit, especially among younger viewers, with Series 1 and 2 achieving over 1.2 million streams on BBC iPlayer.
The show has also received critical acclaim, winning a BAFTA Scotland Award for Best Entertainment Programme in 2024.
Series three once again takes viewers behind the scenes at Scotland’s largest influencer agency, Aquarius Creative.
With a mix of glamour, drama and real-life insights, the new series promises to be even more exciting than the last.
Amy Moore and Kirsten Cameron started from nothing when they launched their business after quitting their jobs at fashion brand Quiz and revealed they didn’t even pay themselves for a while.
“I was the first person to start off the social media for Quiz, it wasn’t even a thing which is mad to think now. Amy came on board and we worked together.” explained Kirsten in a recent interview.
The pair worked their way up the ranks at the Scotland-based retailer teaching themselves about social media and marketing and becoming experts in their field before finally deciding to branch out together in 2020.
Amy said: “We were leading the way and a lot of people were coming to us, asking us what they should do with their own social media or how we thought this or that would help their business.
“That gave us the confidence to try it on our own.
“We had our launch party at the end of February 2020 and two weeks later there was a national lockdown.”
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Bafta-winning reality show returns to the BBC” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6368366422112″ video_ids=”” width=”640px”]Despite this, the company survived and thrived, with the team switching their focus to clients marketing at-home projects.
And then in 2021 they got a message about being part of a new TV show.
Amy said: “In May that year we received a really out-of-the-blue email from the production company just saying that they were exploring different options and would love to explore a docuseries with us.”
The business bosses made sure the 20 influencers on their books – which include big names like Molly McFarlane and Abbie Blyth – were on board before cameras started rolling.
Now in season three, the business has moved into to a stunning new Hamilton office—seven times the size of their previous space.
And glamorous co-founders Kirsten Cameron and Amy Moore are busier than ever as they juggle the pressures of managing their growing roster of influencers across the UK.
At the same time they are making moves into the world of TikTok influencer marketing.
The new series also brings an exciting new reality twist: the Aquarius Academy.
Over 5-weeks, Kirsten and Amy set challenges for six of Scotland’s most promising up-and-coming TikTokers to see if they have what it takes to join Aquarius Creative.
With only one winner, the competition is intense, emotions run high, and dramatic twists leave Kirsten and Amy facing tough decisions.
Viewers will also catch up with familiar faces from past series as they navigate personal and professional challenges in the social media spotlight.
This series also includes The Real Housewives of Cheshire star Ellie Egar, bringing an extra touch of glamour.
Series 1 and 2 are available now on BBC iPlayer.