Shoppers go wild for popular supermarket’s new ‘middle aisle’ – there’s kitchen bits and hair tools with prices from £1

BARGAIN hunters are going wild for a popular supermarket’s brand new ‘middle aisle’.

So if you love the cheap finds in Aldi and Lidl, you’ll be thrilled to check this out. 

Thanks to this new ‘middle aisle’, you’ll find all things from affordable kitchen items, to posh hair tools.

And don’t worry, you won’t need to break the bank, as with these cheap products, which you’ll find in many Morrisons stores around the country, prices start from just £1 – yes, you heard that correctly. 

One savvy shopper was left thrilled to spot the huge selection of affordable finds, and took to social media to alert others.

Posting on BARGAIN LOVERS 🛍 Poundland, Home Bargains, B&M, Primark, The Range & More, a public Facebook group with 719,900 members, Felicity Greenwood shared a post which was originally uploaded by Money Saving Mama UK, leaving many open-mouthed. 

Alongside pictures of the purse-friendly products, which include everything from air fryers and hoovers to hair straighteners, slippers and blankets, the bargain hunter penned: “Morrisons ‘middle aisle’ – and there are some absolute bargains!”

Not only will you save £40 on the Kenwood Twin Air Fryer, which has been slashed from £100 to just £60, but you’ll also be able to nab a two in one Jonas Vacuum cleaner for just £40.

But that’s not all, as there’s also a 10 piece set of Blue Diamond ceramic non-stick pans for just £45, saving shoppers an epic £94.99. 

There’s also cordless straighteners, available in a variety of colours, for only £20 and even an ice plunge pool for just £40.

If it’s homeware items you’re after, you’ll find blankets for £5, diffusers for £3 and decorative LED lighting for £8.

There’s even suitcases too, which are £30 for large hard case suitcases, £25 for medium cases and £18 for the carry on size. 

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Not only are there bamboo lunchboxes, but there’s also a £1 kitchen bargain bin – with all things from plastic bowls to drawer organisers, for only a quid.

And if that wasn’t enough, you’ll also find packs of 10 lightbulbs for just £5.

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Clearly shocked at the snaps, the savvy shopper penned: “Giving Aldi and Lidl a run for their money with the middle aisle.” 

Bargain hunters beam

And Facebook users were equally as impressed with the supermarket finds, as many eagerly flocked to the comments to share their thoughts. 

One person said: “Didn’t even know Morrisons did a middle aisle.”

Another added: “I just wish I could find the slippers!” 

However, a third commented: “We’ve got these in our Morrisons.. but don’t come close to Aldi middle aisle.. yet to find anything that comes close to their bargains.”

Despite this, one bargain hunter wrote: “It was good in East Kilbride. I saw a lot of them there, it’s a sort of middle aisle.” 

Meanwhile, one sad shopper cried: “We haven’t got any of these in our Morrisons.” 

The WIGIG range

The bargain finds come just a few months after the major supermarket rolled out its own ‘middle aisle’ offers to rival Aldi and Lidl.

Morrisons said its “when it’s gone it’s gone” (WIGIG) range is available in nearly all its supermarkets.

A spokesperson for the company told The Sun that the number of WIGIG products each store sells depends on their size and space for merchandising them.

Overall, Morrisons has 497 supermarkets around the country and the range has now reached store 459.

Items in the range are displayed on wooden crates covered with ‘When it’s gone it’s gone’ signage. 

The offers are put out on three-week rotations with new products constantly added.

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According to The Grocer, Morrisons chief executive Rami Baitieh said WIGIG range had the support of the entire company.

She said: “For us, WIGIG is not a gimmick. It’s a strategic lever for sales growth and customer delight.

“The offers have to be great quality… but at genuinely outstanding prices.

“We are still at the start of our WIGIG journey, but the best traders in Morrisons now see the potential, have got behind it and we are improving every day.”