ANT and Dec’s Limitless Win viewers slammed a ‘wrong’ answer that ultimately cost a couple £250,000.
The hit ITV Saturday night show sees pairs of contestants working together to win large cash prizes.



Contestants Richard and Lorna missed out on banking £250,000 – following a question about the length of a vacuum cleaner cable.
Ant and Dec asked: “In metres, how long is the electrical cable on a standard Henry vacuum cleaner?”
The two pondered over the question and decided it was somewhere between eight and 10 metres long.
After opting for eight metres, they soon learned that the correct answer was 10.
Fans were left outraged, however, as some shared screenshots appearing to show Henry hoover-compatible chords for sale at a length of 8.4 metres.
One fumed: “So Henry Hoover cable length is 8.4 metres so why in the show was it 10?”
Another wrote: “Interesting. Google has the henry cable at 8.4m. Interesting for £250k.”
A third added: “Pay up @ITV #limitlesswin Clearly they were right!”
The brand’s official site, however, lists the length as 10m, ultimately meaning ITV‘s answer was correct.
An ITV spokesperson told Metro: “In the episode of Ant & Dec’s Limitless Win first shown on ITV1 on Saturday 11 January 2025, the following question was asked: ‘In metres, how long is the electrical cable on a standard Henry vacuum cleaner?’
[bc_video account_id=”5067014667001″ application_id=”” aspect_ratio=”16:9″ autoplay=”” caption=”Ant and Dec’s Limitless Win viewers slam ‘cheat’ question about ketchup – would YOU have guessed ‘real’ answer-” embed=”in-page” experience_id=”” height=”100%” language_detection=”” max_height=”360px” max_width=”640px” min_width=”0px” mute=”” padding_top=”56%” picture_in_picture=”” player_id=”default” playlist_id=”” playsinline=”” sizing=”responsive” video_id=”6366690942112″ video_ids=”” width=”640px”]“The correct answer was given as 10 metres. The source of this answer, as referenced on the show, is the official Henry website.”
In the end, Richard and Lorna managed to walk away with a still-impressive prize of £30,000.
Elsewhere, Ant and Dec were left gobsmacked when a duo from Bristol won the £250,000 prize.
Filmmaker Dan and textile artist Sarah banked a quarter of a million pounds after using a lifeline.
[authenticated-scripts src=”%3Cscript%20class%3D%22palin-poll%22%20src%3D%22https%3A%2F%2Fwww.thesun.co.uk%2Fpollingwidgets%2Fv3%2Fwidget.js%3Fquestion_id%3D102607%26game%3Dpolling%22%3E%3C%2Fscript%3E” type=”embedded” width=”100″ /]The ‘Take Two’ option allowed the contestants to devise their own answer for a tough question and for the hosts to suggest another.
They were asked: “To the nearest centimetre, what is the length of a Johnson’s Baby Cotton Bud?”
The guess closest to the correct number without going over would count as the final answer.
Dan and Sarah decided to lock in their answer of five as Ant and Dec had just thirty seconds to produce theirs.
The I’m A Celebrity pair deliberated before they reached a decision of eight.
This turned out to be an exact answer, which banked the lucky couple £250,000.
After another tough question about the number of avenues that surround the Arc De Triomphe in Paris, the duo decided to cash out.
Limitless Win airs on ITV1 and ITVX.
